A “Nonfiction” label for photographs

“Wow, great photo!
But is it real or is it Photoshop?”

When you see an impressive photograph in the digital age, it’s natural to wonder:

• Are you seeing what the camera saw?

• Or are you seeing what the photographer wishes the camera had seen?

It is impossible to answer those questions “just by looking.”

But the solution is actually quite simple:

Don’t assume that an impressive photograph depicts “what the camera saw” unless the photographer guarantees that it does — which any photographer can do with the “Guaranteed TCQ” label.

What the “Guaranteed TCQ” label tells viewers:

“I, the photographer, am guaranteeing that my photograph has all 9 characteristics that are shared by the most-trusted photographs of our time.”

Anyone can attach the “Guaranteed TCQ” label

— along with their own name (or personal URL) — to any of their own photos that fully meet all 9 “Trust Checklist” Qualifications.

But Trust Checklist-Qualified photographs don’t merely earn the “Guaranteed TCQ” label.

Those photographs are also what most people mean by “real” when they ask, “Is that photo real or is it Photoshop?” They depict “what the camera saw.”

It’s not too early to prepare for the future of photography

Millions of flawless-looking photographs are now put before the public every day. The saturation level of “visually perfect” images has reached the point that:

• We are moving out of the era when viewers were satisfied merely knowing how photographs looked.

• We are moving into the era when viewers often want to know how much particular photographs can be trusted.

TCQ was created to help with that transition into the future.


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