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1. Always free of charge
TCQ is a principle, not a product, so it is always freely available to all.
There is never any cost or fee for using any aspect of TCQ, not for anyone anywhere anytime.
2. Always hassle-free
There is never any logging in, registration, licensing, certification, approval, or permission involved in using any aspect of TCQ.
This website uses no cookies, no tracking, and no advertising.
3. Always completely voluntary
TCQ never imposes limits on anyone’s photography or makes anyone change the way they make photographs.
Since each person can credibly apply the “Guaranteed TCQ” label only to their own photographs and never to someone else’s, photographers who have no need for TCQ can just ignore it.
Some types of photography that are not well-suited to TCQ
4. Always easy to make
5. Always easy to label
Quick guide to applying the “Guaranteed TCQ” label and the photographer’s name
Common questions about the label
Why isn’t social media a reliably credible place for the “Guaranteed TCQ” label?
Why is it called “A ‘Nonfiction’ label for photographs”?
Why are viewers told to ignore the “Guaranteed TCQ” label when it’s not in English?
Why not label photographs that are doctored instead of photographs that are undoctored?
Wouldn’t it be simpler for everyone to just not trust any photographs?
6. Always a “bottom-up” model
TCQ uses a “bottom-up” model, not a “top-down” one. That means that no one anywhere (and no organization) ever has a “police” or “watchdog” role overseeing other anyone’s decisions about whether a photo is or is not qualified for the “Guaranteed TCQ” label.
This website is merely an information resource; tcq.photos never judges whether any photograph meets the Trust Checklist.
Only the creator of each photograph can do that judging, with input from peers, editors, and viewers as warranted.
For more, see #5 on the About page.
7. Always easy to publish others’ TCQ photos
When a “third party” publishes a photo that has been labeled “Guaranteed TCQ,” they simply publish the name of the photographer who is staking his or her reputation on the guarantee.
It is easy for third-party content-providers to remind viewers that attaching the “Guaranteed TCQ” label is entirely the decision of the photographer and not the decision of the third-party website.
Expectations of publishers who are open to publishing “Guaranteed TCQ”-labeled photos