#24 in a series of background briefs

When to disregard the “Guaranteed TCQ” label

“Quite often, actually.”

1. When anything about the photograph or its presentation looks implausible, unrealistic, doctored, untrustworthy, or suspicious and is not explained to the viewer’s satisfaction

2. When there is no name or URL provided for the photographer who is staking their reputation on the TCQ Guarantee

3. When the name of the photographer is a URL that doesn’t work

4. When the viewer does not trust the photographer

5. When the viewer does not trust the context where they see the photo

6. When the viewer believes that the label seems to have been attached by someone other than the photographer More

7. When the viewer believes that the country from which the photo comes is a country that might censor individual photographs

8. When the photo looks like it was taken with the self-facing camera on a smartphone (including selfies)

9. When the photo depicts multiple occurrences of fireworks or multiple bolts of lightning

10. When there is no “IC” alert but the photo seems to need one

11. When there is an “IC” but the viewer wants further explanation to allay the viewer’s suspicions

12. When the “IC” is in not the same size, font, color, and location as the words “Guaranteed TCQ”

13. When the “Guaranteed TCQ” label is not in English


Viewers are encouraged to be skeptical

. . . and to remember that anyone anywhere anytime can attach the “Guaranteed TCQ” label to any photo they want, putting it online anywhere without any kind of permission or approval required from anybody.

(In other words, the “Guaranteed TCQ” label will often be meaningless.)

It is up to photographers to convince viewers to trust the “Guaranteed TCQ” label. Viewers who aren’t convinced can simply disregard the label.