#27 in a series of background briefs

3 contexts where trust matters

What’s this page about?
These are three settings where the content suppliers are more likely to care seriously about their reputation — and thus are likely to make earning the trust of their audience a priority.

In many other contexts — including social media — the content suppliers have more anonymity and less accountability.

  • 1. Websites and publications that have the attributes of trusted providers

    Any new website being created in the free world can adopt all of those attributes

    (Note that no content-provider is ever obligated to publish the “Guaranteed TCQ” label or to do anything with TCQ.)

    What is expected of photographers
    who submit “Guaranteed TCQ” -labeled photos to content-providers

    What is expected of content-providers who are open to at least occasional use of the “Guaranteed TCQ” label

  • 2. Reputable photo contests that incorporate TCQ into some of their categories and are open to publishing the “Guaranteed TCQ” label.

    (Note that no photo contest is ever obligated to do anything with TCQ.)

    Viewers should keep in mind that some contests are more rigorous than others about checking submitted images for non-doctoring and non-misrepresentation — or for asking finalists for “proof” like neighboring frames.

    See here for more on using TCQ in photo contests

  • 3. Photographers’ individual monosites

    Monosites are websites featuring one person (the printed equivalents are “monographs” ) that explain that person’s work and goals — and where the creator typically wants to earn the trust of the audience.

    • TCQ photographers’ own monosites can play an important role in backing up the claims implied in “Guaranteed TCQ” -labeled photographs that those photographers post on social media (for more on monosites see “A” in this guide).

    • But viewers should keep in mind that there’s nothing to stop operators of monosites from changing — or removing from online view — any photograph that is challenged by viewers.

The three settings described above are also the least-likely contexts for “name-swapping,” which is when a non-TCQ-qualified photograph is presented as being “Guaranteed TCQ” and is “backed up” by a false name.

Websites that don’t have all of the attributes listed on this page are much more susceptible to name-swapping than are the three contexts described above.



















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