More on Why there is TCQ #2

“Four decades of increasing awareness of the power of digital manipulation”

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  • 1980s: The public realizes that large content-providers can convincingly doctor images

    In this decade digital manipulation became available to the prepress processes of content-providers via high-end options like Scitex and Paintbox

    Notable about this decade: In February 1982, one of the largest magazines in the world (National Geographic) digitally doctored its cover photo, the first tip-off to the general public of the capabilities of digital manipulation

  • 1990s: The public realizes that the technology is now available to individual photographers

    In this decade advanced photographers began using “digital” in their workflow, usually not with digital cameras but by scanning film images and then working with those scans on a computer

    Notable about this decade: In February 1990, Adobe launched the computer-based software program Photoshop

  • 2000s: The public realizes from firsthand experience how easy it is to digitally manipulate photos

    In this decade most photographers switched from using film cameras to using digital cameras, often manipulating the resulting photos on their personal computers with Photoshop and similar programs

    Notable about this decade: 2004 was reportedly the first year that digital cameras outsold film cameras

  • 2010s: The public realizes that a computer isn’t necessary to manipulate photos; a smartphone is all that’s needed

    In this decade smartphones went from playing a relatively small role in photography to becoming a completely dominant force

    Notable about this decade:
    Average annual smartphone sales in the U.S.:
    2005-2010: 6.8 million per year
    2011-2020: 56.5 million per year

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source of smartphone sales figures (U.S.)

“Photoshop” is a registered
trademark of Adobe Systems Inc.