What is the “12 Expectations” page about?
This page is a list of what is expected of third-party content-providers (3P-CPs) who agree to publish “Guaranteed TCQ”-labeled photographs, even if on an infrequent basis.
See also what is expected of photographers
The “Guaranteed TCQ” label can be credibly attached to a photograph only by the photographer.
When a “third party” reproduces the photo with the label, they simply identify the photographer who is standing behind the guarantee.